About Us

Furnitre Direction builds relationships. Your loyalty is the real estate with which we build. Customer service, quality and style are our building blocks.

And it's not about us. It's about YOU.

It's about delivering obtainable modern design you can cherish through a shopping experience you can trust. Superior customer care, provided by real people who value both design and friendly service as much as you, ensures the top-notch support you deserve.

In the Beginning Furnitre Direction was founded out of a passion for iconic modern design and a bold determination to bring it to the masses. In 2003, online retail was new to many, the concept of shopping for furniture on the web proved hard for most consumers to fathom, and modern design was all but exclusive to the few who could afford it. It would take true pioneering to realize our goal, but we knew we were on the cusp of something big – that our mission was worth the sneers, the sleepless nights and fearless determination.

Pioneering an Era In retrospect, we became the pioneers we had to become. Prior to thetechnical feats we accomplished early on, the nuts and bolts of our business connected consumers to a service-oriented experience that was every bit as human, knowledgeable and passionate about modern design as the consumers themselves. Design is what we ate, slept and breathed.

Expansion Applying our unique brand of customer service to a small collection of American-made classic furniture & lighting reproductions, we created a buzz that consumers and media immediately connected with. Our goal was realized in our company's infancy and it was time to broaden the mission by expanding our offerings and creating a truly tactile online experience. Pioneering continued as Furnitre Direction created the first fully-interactive online apps allowing customers to design their own furniture, bedding & pillows in real-time with limitless choices. Our expansion revolved around our core values, and was achieved through a strengthened commitment to affordable quality, stylish design and responsible shopping choices that were environmentally friendly and domestically manufactured.

Today Furnitre Direction offers thousands of furniture, lighting and décor items to home & contract markets, including an exclusive collection of world-renowned mid-century iconic replicas. Our products have been featured in countless films, commercials, online and printed media publications. Our exclusive collection of modern classic reproductions is recognized for its unparalleled level of quality, attention to detail and affordability. Our online offerings are inclusive of world-renowned designers and manufacturers of quality home and commercial furnishings and decor from Europe, America, Canada and Asia. We have been recognized for three consecutive years as one of the fastest growing companies in America by INC500|5000, and a top online store by Internet Retailer.

To the Trade With relationships with world-class factories and manufacturing facilities (globally and domestically), Furnitre Direction is not just another online retailer. We work closely with interior designers, architects, small to medium sized businesses, Fortune 500 companies and world-renowned hotels to design and develop unique custom solutions for their specific needs. If you can think it, we can build it and we're happy to discuss your next project.